Founded by an experienced journalist, AimHiPR specializes in writing, designing distinctive community, media and public relations strategies, and developing press-worthy events.
Plans are individually-crafted for each specific client’s needs and may include:
• Technical Article Writing • Human Interest Story Development • Crisis Communication Plans
• Internet Awareness Campaigns • Video Creation & Production • Website Copywriting
• Media Training, Messaging, and Speech Writing • Staff Literacy Training Workshops
Services
Website Content & SEO
Did you know that every day potential clients are searching for your business and others like it on the Internet. Have you established yourself with a website that's update regularly? Is it optimized for search engines?
There are two main pieces to consider when developing a website: how does it look to the human reader and how does it look to the search engine spiders?
Your website may look great to the human eye - with flash, photos and video, but to the search engine spiders, it could be a dud and you may lose your placement in the very first sentence. Your website may need an analysis to determine how to increase its placement in organic listings - in other words - getting on the first page in keyword searches. SEO is a very important part of making sure people find your website. There are many low cost options to increase your visibility. We can analyze your site and give you an idea how to lift your searchability.
On the flip side, maybe your website shows up on the first page of a search, but when a potential client gets to your homepage, the graphics are juvenile, color scheme atrocious and content so poorly-written that it just doesn't grab his/her interest. You may be great at what you do - a skilled contractor, beautifully trained surgeon or talented lawyer, but if your website is an eyesore, you may be losing clients within the first click. Potential clients may come to your page and judge you based on your website before giving you a second chance. Aim Hi Public Relations can enhance your website's content, ease of navigation, and give you that "wow factor," plus provide optimization.
If you don't have a website, please contact AimHiPR now at info@aimhipr.com to discuss getting a great one! If you have a website, do this little test: go to the google, yahoo or your favorite search bar and type in one or two or three words as if you were a potential client of yours. For example: if you are a plastic surgeon on Long Island in New York who specializes in breast augmentations, type in: "breast augmentation Long Island." Does your website come up on the first page? If not there is something wrong. Your site needs a diagnostic and Aim Hi PR can help. Also keep in mind, your potential patient may be searching: "breast enhancement Long Island" or "breast aug LI" or "breast implants LI" or any number of combinations, which need to be taken into account.
As a busy surgeon, you need not concern yourself directly with website search engine optimization (SEO), you make your living and are most happy as an artist in the operating room, it would be worth your while to have a professional with years of experience optimize your keywords for you. Amy Di Leo, founder of Aim Hi PR has experience working in the medical and health field. As a journalist for more than a decade, with knowlege of research techniques and as a features writer, she knows how to find your keywords to keep you off the computer and get you back into the OR.
Aim Hi PR can tell your story. Founder, Amy Di Leo, has excellent research and interview skills, honed from years as a journalist, writer, and public relations professional. With experience conducting executive media trainings for cancer survivors, students and even children, teachers, doctors and researchers, executives and CEO's, she has a knack for making people feel comfortable. When she talks with people, they are at ease to share their stories. Then with her innate story-telling abilities and language skills, Amy is able to then convert those stories into compelling human interest articles and pitches for the media. Those stories can also be translated into testimonials or human interest pieces for your website.
